Privacy Policy
Educator Standards (herein referred to as “website”, “we”, “our”, and “us”) is firmly dedicated to upholding the privacy of individuals and the protection of personal information in harmony with the current laws of Canada such as the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy law where applicable.
This privacy policy outlines the reasons why we gather and employ, transfer, store and safeguard personal data upon accessing our website or using our digital marketing services. Your use or access of our services or webpages gives us your consent that you agree to the personal information that will be used, collected, and disclosed as mentioned in this Privacy Policy.
Application and Scope
This Privacy Policy relates to personal information that is gathered in the form of:
- Our online platforms and website
- Forms of contact, lead forms and inquiries
- Onboarding and service delivery of clients
- Marketing, analytics and advertising operations
Such a policy is not related to the information collected by the third-party websites, tools, and platforms that might be connected to our site.
What is Personal Information
In this Privacy Policy, the term personal information will refer to the information regarding a recognisable person, as the Canadian privacy legislation defines it. This excludes business contact information which is intended only to communicate with an individual in a professional role, but is permitted by law.
Personal Information We Collect
We use personal information only to the extent that a reasonable person will feel that it is appropriate in the situation and to the extent that is required to enable us to provide our services and operate our business.
Information You Provide Directly
You can voluntarily present any personal or business related information when you:
- Get in touch through the internet, email, or by phone
- Request a quote, proposal, or consultation
- Sign up for the newsletters or marketing messages
Such information may include your name, email, cell number, company, web address, marketing purpose, billing details (where needed to deliver services), usernames and passwords to marketing sites (where necessary), and any other information you would want to share.
Information Collected Automatically
When you visit our website, some information is automatically gathered to aid functionality, analytics and marketing activities.
This can be IP address, web browser, system used, device used, visited pages, time on pages, referral sources and interplay information. This data is gathered by cookies, pixels, server logs, etc and it is typically used in aggregate or anonymized format.
Purposes for Collecting Personal Information
We gather and utilise personal information to carry out the following purposes which are not limited to the following.
Providing Digital Marketing Services
Our services involve using personal information to provide campaign services, web development, and management of adverts, analytics reporting, content development, and continuous optimization to our clients.
Client Relationship Management
The information assists us to prepare proposals, operate projects, interact with clients, support, make payments and keep proper records.
Marketing and Business Development
We can use personal data to answer questions, distribute newsletters, update on services, distribute promotional materials, and do work in accordance with the Anti-Spam Legislation of Canada (CASL). It is possible to cancel your agreement to accept marketing communications at any time.
Website Analytics and Improvement
Automated gathered data assists us in understanding the behaviour of visitors, performance of the website, enhancing user experience, measuring marketing performance, and optimising content and conversion strategy.
Legal, Security, and Compliance Purposes
Personal data can be accessed and utilised to meet legal requirements, enforce contracts, safeguard our rights and property, prevent fraud and ensure our systems are secure.
Consent
We will not collect, use or disclose personal information without getting the consent of the individual unless allowed or as required by law. The consent can be expressed or implied based on the sensitivity of the information and the context.
You can only revoke in accordance with the law or in a contract, and with reasonable notice. The possibility of withdrawal of consent can curtail our capacity to deliver some services.
Cookies and Tracking Technologies
On our website, cookies and other related technologies are used to aid functionality, analytics and advertising.
Purpose of Cookies
Cookies enable us to store the user preferences, analyse the traffic, measure the performance of the campaign and facilitate the process of remarketing or conversion tracking.
Managing Cookie Preferences
You may manage or disable cookies through your browser settings. Cookies can be disabled and this can interfere with the performance or features of a site.
Third-Party Services and Tools
Our business is dependent on third-party platforms in order to run its operations smoothly and provide marketing services.
Service Providers
Personal data can be disclosed to third-party service providers that the company trusts such as website hosting services, analytics services, customer relationship management services, email marketing services, advertising services, payment processors and cloud storage services. Such providers are legally bound to ensure that they keep the personal information safe and only use it when it is necessary.
Advertising and Analytics Platforms
We can employ advertising and analytics solutions (including search engines or any social media platform) which gather information in their privacy policies. We encourage users to see the privacy practises of these platforms.
Disclosure of Personal Information
We do not sell personal information. Disclosure of personal information can be made under the following conditions:
- To the service providers helping in business operations
- In order to meet legal or regulatory provisions
- To address legitimate authorities
- To protect the rights, safety, or property of the Company or others
- Related to a merger, acquisition or sale of assets
Data Retention
Personal data is stored as long as it is required to achieve the goals it was gathered to serve, to uphold legal and contractual standards and to clear disputes. The information that is no longer needed is safely erased or anonymised.
Safeguards and Security Measures
We apply satisfactory administrative, technical and physical mechanisms to comply with the security of personal information against unauthorised use, revelation, modification, loss or abuse. Although we attempt to secure the personal information, no system of transmission or storage is entirely safe.
Client Confidentiality
The information related to clients, their credentials, and proprietary data submitted with the intent to offer digital marketing solutions is regarded as confidential and is only utilised in accordance with the relevant agreements and this Privacy Policy.
Children’s Privacy
Our services and website are not aimed at the age groups which are below 13. We do not intentionally gather any personal data on children. In case such information is detected, then it will be deleted immediately.
Third-Party Links
Our website may contain links to third-party websites or services. Moreover, we do not control what external websites do with their privacy (or the content of their websites) and advise users to check their privacy policies.
Your Rights Under Canadian Law
You can be entitled to: under PIPEDA and provincial law:
- Get access to personal information
- Correction of incorrect or incomplete information
- Revoke consent, legal or contractual restrictions
- Questions regarding our privacy practices
Such requests can be made through the contact details.
International Transfers of Information
Personal information can be kept or handled outside of Canada, even in jurisdictions which do not have similar data protection regulations. When these occur, we take reasonable actions to make sure that proper protective measures are put in place.
Changes to This Privacy Policy
We can revise this Privacy Policy on a regular basis to comply with changes in the legal, technological, or business conditions. The updates will be updated and will have a new effective date. Further access to our site or services is an acceptance of the new policy.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact:
Website: https://digitalmarketingfirm.ca
Email: info@digitalmarketingfirm.ca
Quebec Law 25 (Bill 64) Addendum
This part applies to people who are within the Province of Quebec and complements the Privacy Policy above.
Collection and Transparency
We also notify individuals of the purpose of collecting personal information at or before the time of collection in compliance with the provisions of the Act respecting the protection of personal information in the private sector (Quebec), as amended by Law 25.
Privacy Officer
We have appointed an individual to manage the security of the personal information. Privacy-related requests, complaints, or queries could be sent to the above contact information.
Use of Personal Information for Marketing and Analytics
The data gathered about the individual using forms, cookies, analytics and marketing websites can be applied in marketing, analytics, and service provision. Where necessary, express consent shall be secured.
Automated Technologies
We can use automated analytics and optimisation tools to measure our performance. These tools do not create any legal or other similar effects on people.
Data Retention and Destruction
The retention of personal information is limited to the time required to achieve the purposes identified. When the purpose has been fulfilled, the information is destroyed or anonymised safely in accordance with Law 25 requirements.
Cross-Border Transfers
In instances where the transfer of personal information is outside Quebec, we ensure that the information is handled at a reasonable level of protection, which is similar to the level of protection that Quebec privacy laws provide.
Rights of Quebec Residents
The Quebec residents are entitled to:
- Get access to their personal data.
- Ask to correct the wrongly recorded information.
- Withdraw consent
- Cancellation of requests in cases where it is allowed by law.
One may request it through the contact information given above.